"The Last Box" is a special edition Tampax box for menstruaters who enter menopause to store meaningful items they accumulate during this powerful and transformative time. Tampon users are invited to take the conversation about menopause off the shelf by interacting with #TheLastBox.
Leveraging content from #TheLastBox, we'll install interactive sanitary product dispensers that bring the conversation about menopause to the place where it's often front of mind: the "Women's" restroom. When a user interacts with the hashtag, they'll pass on a free sanitary product to someone in need.
We'll sponsor content on Flo, the world's largest menstrual health app, to educate their150+ Million Users about the changes the body goes through during menopause and perimenopause.
To wrap up, we'll build an interactive space within Refinery29’s wildly popular “29 Rooms” experience. Centered around mental and physical health of menstruating people, events will include ways to stay healthy during each and every phase of life. Whether it be through cooking, fitness, or mental exercise, this will be a safe, judgement-free space for our audience to open the lines of communication and learn about what’s next.
